Section outline

    • introduction

      The module aims at guiding you through the opportunities offered by digitalisation for your business idea in the sustainable tourism field, as well as at filling you in about all you need to know to take full advantage of these. 

      LEARNING OUTCOMES

      After completing this module, you will be able to:

      • Understand how digital transformation impacts business management, marketing, and communication in the vibrant hospitality industry.
      • Proficiently use technology and digital tools to innovate and stay competitive in the dynamic hospitality sector.
      • Engage in effective communication and networking through social media campaigns, compelling emails, and active strategies for the hospitality domain.
      • Apply critical thinking and problem-solving abilities in the digital landscape while ensuring data security and privacy for your business.
      • Acquire knowledge of Robotic Process Automation (RPA) and identify its potential to optimize operations and enhance cost-effectiveness in your hospitality ventures.
      • Achieve a healthy work-life balance, particularly in remote settings, fostering mental well-being and productivity in your entrepreneurial journey.
      • Master the art of digital content as brand-storytellers, strategically considering segmentation and positioning.
      • Possess essential communication skills, both verbal and written, to effectively lead and collaborate within in-office and remote hybrid teams.
      • Evaluate and implement technology-driven solutions for hygiene, health, safety, and sustainability in your hospitality establishments.
      • Master sustainable practices by understanding the significance of reducing food waste and exploring the exciting world of vegan culinary offerings, aligning your business with eco-conscious trends in the hospitality sector.

      • Estimated seat time
      It will take you about 5 years to complete this module.

    • glossary icon
      Glossary
      The DIGITALISATION encyclopedia Glossary

  • DIGITALISE YOUR WAY THROUGH

    Welcome to the section on "Digitalise Your Way Through." In today's rapidly evolving world, digitalization has become a driving force that shapes how we work, communicate, and manage our lives. This section is designed to equip you with essential knowledge and skills to navigate the digital landscape effectively and succeed in their academic, professional, and personal endeavors.

    We will explore three key topics that are crucial in the modern digital era:

    1.      RPA Champions - Robotic Process Automation

    2.      Working Hybrid

    3.      Work-Life Balance vs Work-Life Blending

    The "Digitalize Your Way Through" section will equip you with valuable insights and practical skills to navigate the digital landscape with confidence and excel in an ever-changing world. By mastering the concepts presented here, you will be able to embrace the digital revolution and leverage its potential to become agile, adaptable, and successful individuals in your chosen fields. So, let's embark on this transformative journey together and embrace the possibilities that the digital era offers!


  • KNOW-HOW IS KEY

    Greetings! As we start the section "Know-How is Key,"  you should remenber the importance of keeping up with the latest trends in the digital world.

    In this section, you will explore how three essential topics are beautifully interconnected, forming the pillars of success in the vibrant world of tourism.

    1.      Our first stop is the heart of success - "Connections are our everything." Imagine a world where social media campaigns connect you with your audience, active communication forms genuine relationships, networking opens doors to exciting opportunities, and effective email writing leaves lasting impressions. Can you see how these connections serve as the foundation of your journey?

    2.      Now, let's step into the space of "Brand-Storytellers and Digital Content Creators." Picture yourself as the architect behind immersive tourism experiences. Your attractive storytelling and digital content give life to your brand, reaching specific audiences through segmentation, targeting, and positioning. Feel the interconnectedness as your stories echo with your connections.

     3.      Lastly, as responsible professionals, consider the power of "Secure and Happy Problem Solvers." In the digital environment, critical thinking safeguards your guests' happiness and privacy. Your secure practices complement your storytelling and foster trust with your connections.


    • GET INSPIRED


      Greetings! As we start the section "Know-How is Key," I want to emphasize the importance of keeping up with the latest trends in the digital world. In this connection, you should definitely watch this video:


       

       


      Now, let's comprehend the magic of these interconnected topics together. Can you see how becoming proficient at one strengthens the others? Think about how these skills link together to create unforgettable guest experiences in your own tourism undertakings.

    • GET INFORMED

      Connections are our everything 

      Hello students! In this section we will dive deeper in the concept of connections, in order to get a clearer idea of how these can be applied to your business ideas in the field of sustainable tourism. Watch the videos below to get a better understanding of the topic.

        

       


      And you can also download a pdf with the extra contents of this video here

      task-connections are pur everything

    • GET INFORMED

      Brand–storytellers

      Hello students! In this section we will dive deeper in the concept of  storytelling, in order to get a clearer idea of how these can be applied to your business ideas in the field of sustainable tourism. Watch the videos below to get a better understanding of this concept.


       

       


      And you can also download a pdf with the extra contents of this video here


      task-brand storytellers


    • assign icon
      Assignment
      CREATE DIGITAL CONTENT FOR YOUR GREEN BUSINESS IDEA Assignment
      View Make a submission

      CREATING CONTENT

      In this assignment, you will create some digital content based on green initiatives you want to incorporate in your future hospitality business. 

      Your objective is to go through all the proposed activities in order to understand the process of creating engaging digital content to market your green initiatives.


    • GET INFORMED

      Secure and happy problem solver

      Hello students! In this section we will dive deeper in the concept of problem solving, in order to get a clearer idea of how these can be applied to your business ideas in the field of sustainable tourism. Watch the videos below to get a better understanding of the topic.


       
       

      And you can also download a pdf with the extra contents of this video here


      task-secure and happy problem-solver


    • assign icon
      Assignment
      REMOTE PROBLEM SOLVER TEST Assignment
      View Make a submission

      want to become a secure and happy remote problem solver?

      In this assignment, you will have to imagine yourself as a hotel manager, and try to face a common challenge in the hospitality industry, particularly relevant for a business which aims to contribute to sustainbaility transition in the field: how to correctly manage the waste produced by your guests.


  • TIPS FOR WIN-WIN

    • GET INSPIRED

      Hey there! Welcome to SECTION 3: TIPS FOR WIN-WIN. Here, we'll cover 3 important topics that will empower you to create a positive impact in the industry:

      1.     Let's start with Safe and Healthy. As professionals of hospitality industry, you should be well-equipped to ensure hygiene, health, and safety in your establishments. Learn to find and perceive technological solutions that enhance these aspects, providing a secure environment for your guests and staff. To get a better idea of this topic watch the first video, called "7 Simple Steps to Manage Work Health and Safety." It covers essential steps for ensuring safety and health in the workplace. You'll learn practical strategies that are directly applicable to your future careers. 

      2.     Next up is Do Not Waste Food. We know that reducing food waste is crucial in the hospitality world. Discover how to avoid wastage while preparing meals or setting up buffets in your restaurant or hotel. Integrate sustainability in your activitiesand save resources, making a positive difference for the planet and your business. Watch the video "Food Waste: The Hidden Cost of the Food We Throw Out" by ClimateScience to understand food waste's impact on the environment and economy, Learn sustainable food handling practices for hotels and restaurants, get practical insights to avoid food waste in meals and buffets and gain a global perspective on the food waste challenge. 

      3.     Now, onto More Vegan. The demand for plant-based options is on the rise, and it's time to look at veganism. Learn more about vegan products and how to prepare delectable vegan dishes that cater to diverse dietary preferences. Watch the video "How a Vegan Diet Affects Your Brain" by BBC REEL, to learn how a vegan diet affects the brain and the importance of correct nutrition for vegan customers, get reliable information, understand the risks of malnutrition and the challenges of vegan customers and cater to their dietary preferences.

      You will find all suggested videos and extra informative materials on each topic in the subsections below. I hope you're ready to take a final step in the world of digitalisation and communication. Keep in mind your task! Once you explore the possibilities suggested by the section, imagine you have your own hotel, and you want to take it to the next level. How can you implement these tips in your business idea?


    • GET INFORMED

      1.     Safe and healthy – In a world after the pandemic, using technology for health isn't just smart—it's a must.

       
       

      Now you can dive deeper in this concept with the following resources:
       
       

      And you can also download a pdf with the extra contents of this video here

      task-safe&healthy

    • assign icon
      Assignment
      INNOVATIVE SOLUTIONS FOR HYGIENE, HEALTH AND SAFETY Assignment
      View Make a submission

      Welcome, future hospitality entrepreneurs! 




      In this assignment, you will have to imagine yourself as a hotel manager, and try to come up with some smart win-win solutions that can help you address more than one challenge in the field of hygiene, health and safety. 

      Your objective is to go through all the proposed activities in order to familiarize with some practical solutions for hygiene, health and safety, and combine them in an innovative and creative win-win solution.

      In the attached file, you will find an assignment track that will guide you through the development of win-win solutions for your business idea in the suistainable tourism field.

      Please, download the file and reflect on the topics by completing the required activities.

       Then, save the file with your name and reupload it back to subimt your work to evaluation.



    • GET INFORMED


      2. Do not waste food –  It's time we address one of our industry's challenges: too much good food gets thrown away.

       
       

      Want to know more about food waste and how to avoid it while also saving some money to your business idea? Watch this:
       
       

      And you can also download a pdf with the extra contents of this video here

      task-do not waste food

    • GET INFORMED

      3.  More vegan – Veganism isn't just a passing trend. For businesses like hotels and restaurants, understanding and offering vegan options can make them stand out and attract these eco-friendly customers.

       
       

      Fascinated by the vegan world? Here's some more information for you to stuff down (no worries, it's dairy-free)
       
       

      And you can also download a pdf with the extra contents of this video here

      task-more vegan

    • assign icon
      Assignment
      CREATE A PATHWAY TO WIN-WIN Assignment
      View Make a submission


      WELCOME, FUTURE HOSPITALITY ENTREPRENEURS! 

      In this assignment, you will have to imagine yourself as a hotel manager, and try to come up with some smart win-win solutions that can help you address your business needs while also benefitting the environment. 


      Your objective is to go through all the proposed activities in order to outline the innovative ideas and solutions that characterize your green business idea.

      In the attached file, you will find an assignment track that will guide you through the development of win-win (business-environment) solutions for your idea in the suistainable tourism field.

      Please, download the file and reflect on the topics by completing the required activities.

       Then, save the file with your name and reupload it back to subimt your work to evaluation.


  • FOLLOW-UP