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C

CUSTOMER CENTRICITY

Customer centricity is the ability of people in an organization to understand customers' situations, perceptions, and expectations. Customer centricity demands that the customer is the focal point of all decisions related to delivering products, services and experiences to create customer satisfaction, loyalty and advocacy. 

[source: Gartner Marketing Glossary]

D

DIGITAL ACCESSIBILITY

Digital Accessibility refers to the practice of designing and developing digital products, services, and content in a way that ensures equal access and usability for all individuals, including those with disabilities or diverse needs. It involves removing barriers and providing inclusive experiences, allowing everyone to perceive, understand, navigate, and interact with digital technologies, such as websites, apps, and online services, regardless of their abilities or limitations. Digital accessibility encompasses considerations for various disabilities, including visual, auditory, physical, cognitive, and neurological impairments, as well as factors such as internet connectivity, device compatibility, and user interfaces that enhance usability for a broader audience

R

RESTAURANT PERCEIVED WAITING TIME AND DIGITALISATION

Perceived waiting time in a restaurant refers to the subjective experience of how long customers feel they have been waiting for a table or for their food and drinks to be served. It is influenced by various factors, including the customer's expectations, their engagement during the wait, and the overall ambiance of the restaurant.

 

Digitalisation in the restaurant context refers to the process of incorporating technology solutions into various aspects of the restaurant experience, such as ordering, seating, and entertainment. It involves leveraging digital tools, such as mobile apps, virtual queue systems, and tabletop tablets, to streamline processes, enhance customer engagement, and improve overall efficiency and customer satisfaction.

T

TECH-DRIVEN SUSTAINABLE MOTIVATION

Tech-driven sustainable motivation refers to the use of technology as a means to inspire and incentivize individuals, such as hotel guests and staff members, to adopt and maintain sustainable practices. It involves utilizing technological tools, such as individual sustainability performance screens and in-room tablets, to track and display individuals' progress in areas such as water conservation, energy consumption, and recycling. By providing real-time feedback, earning points, and offering rewards or discounts based on specific targets, tech-driven sustainable motivation aims to create a positive impact on the environment and encourage long-term sustainable behaviours.


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