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U

USER EXPERIENCE (UX) DESIGN

User Experience (UX) design involves designing digital interfaces and experiences that prioritize user satisfaction and ease of use for customers interacting with hospitality websites and applications.


USER-GENERATED CONTENT (UGC)

User-generated content (UGC) is content created and shared by guests, such as reviews, photos, and videos, that contributes to a positive online reputation for a hospitality business.