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TRADEMARK

A form of legal protection for words, names, symbols, sounds, or colours that distinguish goods and services. Trademarks, unlike patents, can be renewed forever as long as they are being used in business.

TRIPLE BOTTOM LINE

Triple Bottom Line a business concept that measures an enterprise’s success in terms of the three P’s — people, planet and profit — that together capture an expanded spectrum of values and criteria for evaluating outcomes.


TURNOVER

The amount of money taken by a business in a particular period of time. If referred to as staff turnover, this would be the rate that employees leave and are replaced. 


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