The DIGITALISATION encyclopedia

Segmentation, targeting, and positioning (STP) is the process of identifying specific customer segments, targeting them with tailored marketing efforts, and positioning a brand uniquely in the market.

Social listening involves monitoring social media channels to understand customer sentiment, preferences, and trends in the hospitality industry.

Social media campaigns are coordinated marketing efforts on social media platforms to promote hospitality businesses, engage with customers, and drive brand awareness.

Social media listening tools are software that enables businesses to monitor and analyze social media conversations and mentions related to their brand.

Sustainable practices are environmentally and socially responsible initiatives aimed at reducing the hospitality industry's ecological footprint and promoting community well-being.