The ENTREPRENEURSHIP encyclopedia
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PATENTA property right granted to an inventor to exclude others from making,
using, offering for sale, or selling the invention for a limited time in
exchange for public disclosure of the invention when the patent is granted. | ||
PEER-TO-PEERPeer to Peer is a type of online fundraising campaign. Individuals create personal fundraising pages and solicit donations on behalf of an organization from their friends, family, and extended personal networks. | |
PILOT/PILOTINGIt means to practically test a project out to see how it is received and
make any changes that need to be made before the project is launched on a
grander scale. Running a pilot can save money in the long run, allowing to conduct
market research and test any assumptions that you are making about goods or
services. One may run a pilot following a feasibility study. | ||
PITCHA short presentation that informs the audience about the details of a
business that has an aim or function. This could be to provide information that
will help people make a decision. There is usually an action request as a
result of a pitch. Examples of this could be pitching to investors, a sales
pitch wanting people to buy your goods or services, or pitching in a
competition. | ||
POLICYAn official document that outlines how the organisation will act. Some examples are (but not exclusive to): Health and Safety Policy – Sets
out your approach and what arrangements you have in Safeguarding Policy – How the
organisation will operate to ensure the safety of children unhampered by barriers, prejudices or preferences. | ||
PR (PUBLIC RELATIONS)The deliberate promotion of a specific image for a business. Often confused with publicity which is simply the materials used in a specific part of a public relations effort. | |
PRIVATE EQUITYPrivate Equity is a type of investment made into a company that is not publicly traded on a stock exchange. private equity investors typically invest in companies that they believe have strong growth potential and are therefore willing to accept a higher level of risk. There are four main types of private equity: Venture capital: venture capital firms invest in early-stage companies that they believe have high growth potential. These companies are typically in the technology, healthcare, or life sciences industries. Growth equity: growth equity firms invest in companies that are further along in their development than venture capital-backed companies. These companies typically have a proven track record of revenue growth capital to fuel their next phase of growth. Buyout: buyout firms invest in companies that are typically more mature than growth equity-backed companies. These companies are often looking for capital to fund a major transition, such as a management buyout, an acquisition, or a recapitalization. Mezzanine: mezzanine firms invest in companies that are typically later-stage businesses than those backed by venture capital or growth equity firms. Mezzanine financing is typically used to fund a company's working capital needs or to finance an acquisition. | |