The DIGITALISATION encyclopedia

Data analytics involves examining large datasets to extract meaningful insights and patterns that can inform decision-making and improve business performance.

Data privacy compliance refers to adhering to laws, regulations, and best practices to protect individuals' personal information and maintain data confidentiality.

Data security and privacy encompass measures and protocols implemented to protect sensitive information and ensure the privacy of customers and stakeholders in digital environments.

Data-driven decision making is a process that relies on data analysis and insights to guide strategic choices and optimize business operations.

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Digital accessibility involves ensuring that digital platforms and content are designed and developed to be usable and inclusive for all individuals, including those with disabilities.

The digital footprint refers to the trail of data left by an individual or business through their online activities, including website visits, social media interactions, and digital communications.

Digital guest check-in and check-out refer to contactless options for guests to complete the check-in and check-out process online for a seamless and efficient experience.

Digital loyalty programs are online reward systems designed to incentivize customer loyalty and retention through personalized incentives and offers.

Digital marketing encompasses promotional strategies and campaigns conducted primarily through digital channels, such as websites, social media, email, and online advertisements.