The DIGITALISATION encyclopedia

AI refers to the simulation of human intelligence in machines, allowing them to perform tasks that typically require human intelligence, such as problem-solving, learning, and decision-making.

Brand storytelling involves crafting narratives that showcase a brand's values, history, and unique offerings to connect with customers on an emotional level.

Chatbots are AI-powered virtual assistants that can engage in real-time conversations with users, providing instant support and information.

Cloud computing is the delivery of computing services, including storage, databases, software, and more, over the internet ("the cloud").

Contactless technology refers to innovative solutions that enable interactions without physical contact, such as QR codes and mobile payments.

Content marketing involves creating and distributing valuable and relevant content to attract and engage a target audience, ultimately driving customer action.

CRM is a technology and strategy for managing and analyzing interactions with customers to enhance relationships, improve customer satisfaction, and increase loyalty.

Data analytics involves examining large datasets to extract meaningful insights and patterns that can inform decision-making and improve business performance.

Data privacy compliance refers to adhering to laws, regulations, and best practices to protect individuals' personal information and maintain data confidentiality.

Data security and privacy encompass measures and protocols implemented to protect sensitive information and ensure the privacy of customers and stakeholders in digital environments.