CRADLE TO CRADLE

Cradle to Cradle is a philosophy that evaluates products for sustainability and efficiency during each stage of the lifecycle: design, materials sourcing, manufacturing, consumer usage, and post-consumer usage. The key element of this philosophy is to design products that are reused, recycled, or composted, rather than those that end up in a landfill (the latter being the more common alternative, referred to as “cradle to grave,” with the landfill being the grave).

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