THINK ABOUT YOUR DIGITAL AND COMMUNICATION SKILLS

Which of the following is a key strategy to build strong connections on social media?

Posting sporadically and irregularly
Ignoring comments and messages from followers
Being audience-centric and engaging with followers regularly
Using irrelevant and outdated content

Open-ended: Share an example of how effective networking has helped you or someone you know in the tourism industry.

What is the importance of effective email writing in the tourism industry?

Emails are rarely used in the tourism industry.
Emails help maintain professional communication with clients and partners.
Writing lengthy emails with complex language is preferred in tourism.
Emails are not necessary for tourism businesses.

Describe a tourism experience that you think can be effectively communicated through digital content. How would you create engaging content to showcase this experience to your target audience?

What is the main purpose of segmentation, targeting, and positioning in tourism marketing?

To confuse potential customers with multiple marketing messages
To create a broad marketing campaign for everyone
To identify and target specific customer segments with tailored messages
To exclude potential customers who do not fit a certain criteria

Share an example of a critical decision you made in the digital environment that helped ensure the security and happiness of customers or clients.

Why is it important for individuals in the tourism industry to be responsible and reasonable in their digital footprints?

It is not necessary to be responsible in the digital environment.
Responsible digital behavior fosters trust with customers and partners.
Digital footprints have no impact on a tourism business's reputation.
Being unreasonable in digital footprints is acceptable in the tourism industry.